MARKETING COORDINATOR
TOTAL COMPENSATION: UP TO $70,000

Job description

The International Margarita Organization (IMO) is seeking a Marketing Coordinator drive local marketing, influencer partnerships, and paid media efforts for our upcoming Margarita Festivals in 40+ cities in 2025. This role is ideal for a proactive, detail-oriented marketer who thrives in event marketing, influencer outreach, and digital advertising. The Marketing Coordinator will play a key role in increasing ticket sales, vendor sign-ups, and overall festival awareness through strategic grassroots and digital marketing efforts.

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Key Responsibilities:

• Influencer outreach and partnership

  • Identify and recruit 50+ local influencers per city for promotional partnerships.

  • Manage influencer relationships, commission-based promotions, and deliverables.

  • Coordinate with the content team for influencer content needs (videos, images, event access).

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• Local Marketing & Community Engagement

  • Work with Conventions & Visitors Bureaus (CVBs) to maximize festival promotion.

  • Secure partnerships with local charities for donation-based marketing efforts.

  • Engage Mexican Cultural Centers, Bartender & Restaurant Associations, and other relevant networks for ticket sales.

  • Ensure the event is listed on community calendars, local event sites, apartment newsletters, and city guides.

  • Engage with Facebook Groups and local online communities to promote each festival.

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• Paid Marketing & Digital Advertising

  • Manage Facebook/Instagram Ads (Meta), Google Ads, Pinterest Ads, YouTube Ads, Spotify, and Hulu campaigns.

  • Optimize ad targeting with retargeting pixels and conversion tracking.

  • Oversee Facebook Event Boosts and IG/FB post promotions to drive festival awareness.

  • Analyze ad performance and adjust campaigns for maximum ROI

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• Giveaways & Promotional Campaigns

  • Execute festival giveaways & promo codes for influencer campaigns and partnerships.

  • Manage the Mexico Trip Giveaway and ensure high participation.

  • Coordinate with local radio stations for media partnerships to boost awareness.

  • Manage Facebook/Instagram Ads (Meta), Google Ads, Pinterest Ads, YouTube Ads, Spotify, and Hulu campaigns.

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Ideal Candidate:

• 2+ years of experience in event marketing, social media marketing, or digital advertising.

• Experience with influencer outreach & partnerships (Instagram, TikTok, YouTube).

• Strong knowledge of Facebook Ads, Google Ads, and retargeting strategies.

• Experience with local marketing, grassroots promotions, and community engagement.

• Comfortable using marketing tools like Meta Business Suite, Google Ads Manager, and community listing platforms.

• Excellent communication skills and ability to coordinate with influencers, vendors, and event organizers.

• Self-motivated and comfortable working remotely with minimal supervision.

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Compensation & Benefits:

• Base Salary: $50,000 - $55,000

• Commission & Bonuses: Estimated total compensation of $75,000+ per year

• Flexible, hybrid work environment

• Opportunity to be part of a fast-growing event company bringing Margarita Festivals to cities across the U.S.

How to Apply:

If you are passionate about marketing, hospitality, and event promotions, we’d love to hear from you!

Apply by sending your resume and a brief cover letter explaining why you’d be a great fit to

careers@bestmargs.org .

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Job Types: Full-time, Contract

Pay: $50,000.00 - $55,000.00 per year

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Schedule:

• Monday to Friday

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Experience:

• Marketing: 2 years (Required)

Work Location: Hybrid remote in Dallas, TX 75244